Creator drops are a mix of creator content and sampling. Creators promote your drop on their channels (e.g. via Instagram stories, Twitch etc) and drive people to claim it via a branded landing page. Our platform collects data, processes claims and sends out coupons - and we can match your brand to the right creators through our network.
We work with UK-based fulfilment providers and pass any mailing costs straight onto brands. We are setting up US and EU-based fulfilment based on client requests. We always encourage brands to make their mail outs as interesting and ‘gram-able’ as possible.
We can provide ‘shopping list’ pricing estimates for ballpark budgets, but every brief is priced bespoke. This is because each campaign involves different creators, drop volumes and redemption mechanics.
From January 2022 we will be launching a fixed-price product called SMS drops. Fans can hear about drops via SMS, not creator content, and will provide a pure sampling-focused product for brands.
Every drop involves fans getting a ‘creator pass’ on their mobile phone. This means we know some basic demographic information about everyone who redeems a drop (and can age gate a drop). After drops are sent out, brands can survey anyone who redeemed via our fan surveys, to track things like product feedback, likeliness to purchase and ask for product reviews. Every campaign includes a post-campaign report.